Griffin store with El Ultimo Grito
Griffin store with El Ultimo Grito
For Griffin Studio’s first shop, they found a very small retail space at the end of the Portobello Road. Designed in collaboration with acclaimed Spanish design duo El Ultimo Grito, our concept was to create an infinitely flexible space where the whole shop became the shop front. Instead of filling the walls with a racking system, the ceiling was covered in hooks from which long hangers could be hung in any arrangement. Every season the shop could be transformed with a completely new installation to keep the shop feeling fresh and exciting.